What are the different approaches to research?
Different types of research methods:
Structured interview:
Advantages:
- Easy to quantify and analyse results.
- Reliable.
- Can be replicated.
- Fast to complete.
- Large amounts of detail generated.
Disadvantages:
- Less valid due to distortion of restricted answers and closed questions
- Can’t guarantee honesty of participants.
- Cause and effect cannot be inferred.
Questionnaire:
Advantages:
- Produces large amounts of standardised data
- Data can be collected quickly
and conveniently.
and conveniently.
- Replicable and usually easy to analyse.
- Wide-ranging sample possible.
- New ideas for research can be suggested.
- Good for research on socially-sensitive matters as
People tend to disclose more.
Disadvantages:
- Produces large amounts of standardised data.
- Data can be collected quickly.
and conveniently.
and conveniently.
- Replicable and usually easy to analyse.
- Wide-ranging sample possible.
- New ideas for research can be suggested.
- Good for research on socially-sensitive matters as people tend to disclose more.
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