On the 6th of February, we looked at how an artist establishes themselves. We read an article about which was based on how musicians brand themselves. As we read this article, I was surprised as I did not take into consideration the amount of things they would need to do in order to ‘brand’ and ‘establish’ themselves. Within the article there was a list of different things an artists may consider to look out, I have also added some of my points to the list which are listed below: (I have organised them to what I think is most important)
1) Their voice: Artists should first have the voice to be able to be successful; I personally do not think money is everything I think the speciality that divides an artist from other artists is the uniqueness of their voice
2) Good role modal: a lot of people especially teenagers look at artists as a role modal. I think artists should be a GOOD role model to children and teenagers today and be themselves. They should teach the public that the most important thing in life is to be truthful and themselves.
3) A good name: An artists name should be distinctive, unique and descriptive. It should be the number one point which portrays the artist.
4) A Logo: many artists may need a logo in order to represent and promote them as an artist. This could be placed on their website, social media sites, and merchandises (if they have any) and even on their stage if they are during gigs or concerts.
5) Music Videos: An artist’s music video should fully represent them the video will be shown on all channels so the artists would need to make sure that the video is done to the best possible way to represent them.
6) Fashion statement: Lady Gaga is one of the most talked about celebrities today because of her fashion sense for example, the meat dress- this theme got the whole world talking; her uniqueness shines her out there, we don’t see a lot of celebrities coming down in meat dresses, so this was unique, special to her, and very surprising. I think this did definitely bring a big story for the paparazzi to talk about but it also brought a lot of criticism down to her too. My personally point of view to a fashion statement is to be an artists own style which will also represent them, for example Michael Jacksons glove!
7) Creative CD packaging: I think this is really important as the CD should represent the artists with the music theme and also the theme used externally for the packaging because “everyone judges a book by its cover”.
8) Social media (blogs, face book, twitter): social media is one of the most powerful resources that we have in society today. Users can instantly advertise themselves in just a click of a button. Artists should definitely use social media as it is one of the resources that will advertise them and definitely increase their fan base.
9) Website layout: personally I think the website should portray the artist’s personality and music because as a fan I would personally like to see that and feel special and close to that artists.
10) Freebies: Everyone loves freebies so artists should give freebies like signed cards, the artists will also benefit from this as they will be increasing their fan base and advertising themselves.
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